Real people.
Real reactions.
Real reach.

Phyer Media content production for fashion, fragrance and beauty brands that want to connect with culture not just broadcast to it.

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Fashion · Fragrance · On-Street Content · Beauty Accessories · Events Coverage · Multi-Channel · Editorial Production · Fashion · Fragrance · On-Street Content · Beauty Accessories · Culture-Led Content · Multi-Channel · Editorial Production ·

About

The new currency
is authentic attention.

We build content that lives where attention actually is on the street, in the moment, in the feed. Our production house runs multiple channels, each with a distinct voice and audience. One brief, multiple platforms, real results.

20M+

Monthly reach

Active channels

4.8%

Avg engagement

2000+

People interviewed

The street is the most honest focus group in fashion. We just happen to film it.

Phyer Media

Our Channels

04 Active Channels

01 The Gloss Channel Fashion & Fragrance reactions, trends, the latest. Fashion & Fragrance
02 Gloss & Tell Beauty & Cosmetics reactions, the latest beauty, skincare & haircare you need to know. Beauty & Cosmetics
03 Guys Guide Men's style, grooming and culture discovered on the street, told straight. Menswear
04 Pheatured Behind the scenes of the team and intern life at Phyer Media. BTS

What We Make

View All Work

Format 01

Street Style
Content

Format 02

Fragrance
Reaction

Format 03

Beauty
Discovery

Format 04

Guys
Guide

Format 05

Events

Nothing beats hearing from real people what they actually think. This is the best way to get honest information on a product without ever trying it and I'm completely sold.

Heard on the street

London AW24 Campaign